Agripreneurial Landscape in the Kumaon Region of Uttarakhand


  • Arpita S Kandpal Dept. of Agril Comm, College of Agriculture, G. B. Pant University of Agriculture and Technology, Pantnagar-263145, Udham Singh Nagar (Uttarakhand), India
  • Pankaj Kumar Ojha Dept. of Agricultural Extension Education, College of Agriculture, Banda University of Agriculture and Technology, Banda-210001 (Uttar Pradesh), India


Agripreneurship, India, status, landscape, kumaon


By examining the socio-economic dynamics and constraints faced by agripreneurs, this study seeks to shed light on the transformative potential of agripreneurship in bolstering agricultural sustainability and rural livelihoods. While agricultural productivity thrives, marketing hurdles persist due to challenging terrains and inadequate infrastructure. Recent studies highlight the evolving landscape of agripreneurship globally, emphasizing sustainable, community-oriented agricultural practices. Furthermore, socio-economic, communication, and psychological attributes influence agripreneurs' decision-making and risk-taking abilities. Constraints such as inadequate marketing channels, price fluctuations, and technological limitations impede agripreneurs' endeavors. Agripreneurship, integral to agricultural development, fosters innovation, sustainability, and economic growth. Entrepreneurial ventures catalyze technological advancements, revolutionizing farming practices and enhancing productivity. Embracing entrepreneurship in agriculture not only boosts rural economies but also ensures food security and rural development.


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How to Cite

Kandpal , A. S., & Ojha, P. K. (2024). Agripreneurial Landscape in the Kumaon Region of Uttarakhand. The Journal of Rural Advancement, 12(1), 1–7. Retrieved from